Renée Mauborgne

Estrategia Oceano Azul

Como Criar Mais Mercado e Tornar a Concorrencia Irrelevante

Value innovation

The strategic logic of high growth

Knowing a winning business idea when you see one

STRATEGIE OCEAN BLEU

Strategija plavog okeana

kako stvoriti prostor na trzistu i konkurenciju uciniti nevaznom

Piccolo manuale. Strategia oceano blu. Le regole per vincere senza competere

HBR's 10 Must Reads on Change Management

A Transicao Para o Oceano Azul

The W. Chan Kim Renée Mauborgne Blue Ocean Strategy Reader

The Iconic Articles by the Bestselling Authors of Blue Ocean Strategy

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps”

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

Oceano blu

cambiare

Las claves de la Estrategia del Océano Azul

Przemiana błękitnego oceanu. Buduj pewność siebie kreuj nowe możliwości i wzrastaj poza konkurencją

Océano azul, océano rojo (Imprescindibles)

Blue Ocean Classics

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

Hbr's 10 Must Reads on Strategy

Beyond Disruption

Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs