Renée Mauborgne

Estrategia Oceano Azul

Como Criar Mais Mercado e Tornar a Concorrencia Irrelevante

Value innovation

The strategic logic of high growth

1997 pub

Knowing a winning business idea when you see one

2000 pub

STRATEGIE OCEAN BLEU

2005 pub

Strategija plavog okeana

kako stvoriti prostor na trzistu i konkurenciju uciniti nevaznom

2007 pub

Piccolo manuale. Strategia oceano blu. Le regole per vincere senza competere

2013 pub

HBR's 10 Must Reads on Change Management

2015 pub

A Transicao Para o Oceano Azul

2017 pub

The W. Chan Kim Renée Mauborgne Blue Ocean Strategy Reader

The Iconic Articles by the Bestselling Authors of Blue Ocean Strategy

2017 pub

Blue Ocean Strategy with Harvard Business Review Classic Articles “Blue Ocean Leadership” and “Red Ocean Traps”

2017 pub |355 pages

Blue Ocean Shift

Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

2017 pub |336 pages

Oceano blu

cambiare

2017 pub |309 pages

Las claves de la Estrategia del Océano Azul

2017 pub |281 pages

Przemiana błękitnego oceanu. Buduj pewność siebie kreuj nowe możliwości i wzrastaj poza konkurencją

2018 pub |350 pages

Océano azul, océano rojo (Imprescindibles)

2018 pub |112 pages

Blue Ocean Classics

2019 pub |144 pages

Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

2021 pub

Hbr's 10 Must Reads on Strategy

2022 pub

Beyond Disruption

Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs

2023 pub