Write to Sell: The Ultimate Guide to Great Copywriting
191 pages
|Published: 1 Apr 2007
|Editions
|Details
This edition
ISBN: 9780462099750
Format: Paperback
Language: English
Publisher: Marshall Cavendish Corporation
Publication date: 1 January 2009
Description
Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.
