The Brand Within: The Power of Branding from Birth to the Boardroom
256 pages
|Published: 23 Feb 2010
|Editions
|Details
This edition
ISBN: 9780982596210
Format: Paperback
Language: English
Publisher: Display of Power Publishing, Inc.
Publication date: 1 April 2010
Description
Examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product.
