Play Nice: The Rise, Fall, and Future of Blizzard Entertainment
384 pages
|Published: 8 Oct 2024
|Editions
|Details
This edition
ISBN: 9781538725429
Format: Hardcover
Language: English
Publisher: Grand Central Publishing
Publication date: 8 October 2024
Description
New York Times bestselling author and the gaming industry's preeminent investigative journalist Jason Schreier examines three decades of ups and downs at Blizzard Entertainment leading up to a hostile corporate takeover and a sexual misconduct scandal that put the legendary developer in a world of (Warcraft) trouble.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company celebrated the joy of gaming over all else, and every product it released was an instant classic: StarCraft, Diablo, Overwatch, Hearthstone, and World of Warcraft, which forever changed the video game landscape. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside, driving away throngs of key employees in a push for predictability over creativity. Glitchy products, PR disasters, and mass layoffs followed, marring the company’s once pristine image. In 2021, the state of California filed a staggering lawsuit against the company for sexual misconduct and discrimination, leading to a widespread reckoning and a $69 billion acquisition that sent shockwaves through the industry.
Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment — and explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry.
For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company celebrated the joy of gaming over all else, and every product it released was an instant classic: StarCraft, Diablo, Overwatch, Hearthstone, and World of Warcraft, which forever changed the video game landscape. What was once two UCLA students' simple mission — to make games they wanted to play — launched an empire with thousands of employees, millions of fans, and billions of dollars.
But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Led by executives from McKinsey and Procter & Gamble, Activision began invading Blizzard from the inside, driving away throngs of key employees in a push for predictability over creativity. Glitchy products, PR disasters, and mass layoffs followed, marring the company’s once pristine image. In 2021, the state of California filed a staggering lawsuit against the company for sexual misconduct and discrimination, leading to a widespread reckoning and a $69 billion acquisition that sent shockwaves through the industry.
Based on firsthand interviews with more than 300 current and former employees, PLAY NICE chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment — and explores the delight and despair of what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, PLAY NICE is The Social Network for the video game industry.
