Name: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin

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Seth Godin

<span>Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.</span>

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

The Icarus Deception: How High Will You Fly?

The Dip: A Little Book That Teaches You When to Quit

Tribes: We Need You to Lead Us

Poke the Box

Linchpin: Are You Indispensable?

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

We Are All Weird: The Rise of Tribes and the End of Normal

The Practice: Shipping Creative Work

Purple Cow: Transform Your Business by Being Remarkable

Meatball Sundae: Is Your Marketing out of Sync?

Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.

This is Marketing: You Can't Be Seen Until You Learn To See

Permission Marketing: Turning Strangers into Friends and Friends into Customers

Free Prize Inside: The Next Big Marketing Idea

What To Do When It's Your Turn

Leap First: Creating Work That Matters

The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money

V Is for Vulnerable: Life Outside the Comfort Zone

Whatcha Gonna Do with That Duck?: And Other Provocations, 2006-2012

The Big Red Fez: How to Make Any Web Site Better

Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

The ShipIt Journal Five Pack

Footprints on the Moon

Unleashing the SUPER Ideavirus

The Song of Significance: A New Manifesto for Teams

Tales of the Revolution: True Stories of People who are Poking the Box and Making a Difference

Stop Stealing Dreams

Graceful

What Matters Now

The Carbon Almanac: It's Not Too Late

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

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