All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
208 pages
|Published: 1 Jan 2005
|Editions
|Details
This edition
ISBN: 9781591841005
Format: Hardcover
Language: English
Publisher: Portfolio Hardcover
Publication date: 19 May 2005
Description
Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
