All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World book cover

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Pages: 208
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Published: 1 Jan 2005
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Description

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.