Website Creation and Design-Here is your first sub-headline to amplify the benefits or competitive positioning of your offer

Website Design, Creation and AdviceThis is not the time to make a list of the features of your product or service. No, you need to tell them the end result they get from those features... the benefits, and notice there is no period after each of these bullets, you may use an exclamation point, but sparinglyBenefits are the positive results your customer getsFeatures are the characteristics and specifications of your product or serviceTo help you come up with benefits, start off by listing all the features of your productThen come up with the resulting positive benefit that your customer gets from that featureThe best way to see how to do this is to look at successful saleslettersOnce you have your benefit list, make a list of them in your salesletter using headlines as Benefit Bullets. It's kind of like a rapid fire presentation of the major benefits your customer gets when they buy your productAnd you can see I've alternated font settings to help give a little visual relief... (bold, then default, then bold, then italic, etc)And much, much more!