Innovation and Entrepreneurship: Practice and Principles
288 pages
Editions
|Details
This edition
ISBN: 9780887306181
Format: Paperback
Description
The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America' s new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today' s economy and marketplace.