Innovation and Entrepreneurship: Practice and Principles

Innovation and Entrepreneurship: Practice and Principles

288 pages
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Details

This edition

ISBN: 9780887306181

Format: Paperback

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Description

The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America' s new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today' s economy and marketplace.